Before there were fashion bloggers there was Elin Kling. The Swedish blogger and former fashion editor started her blog Style by Kling in 2007 because her friend “forced her to”. We think she owes that friend a massive drink because within two days of launching she was Sweden’s largest blog. Ever since then she’s gone on to co-found Fashion Networks International, is the owner of one of the world’s leading online fashion platforms NOWMANIFEST (which houses blogs by Anna Dello Russo and Derek Blasberg) and she’s also the fashion director of her own magazine, STYLEBY. Kling’s a favourite with big name fashion brands such as H&M and Guess both of which she collaborated with to launch her own capsule collections. She’s also appeared in campaigns for Louis Vuitton and NET-A-PORTER.
Kling’s style is laidback yet polished. Her go-to pieces are black blazers and leather jackets, jeans and silk blouses all worked back with structured heels or boots. She favours black and neutrals, but will on occasion add a pop of colour to add interest to an outfit. It’s a fashion equation that works, and clearly there’s nowhere else but up for one of the world’s biggest style bloggers.
Click through the gallery to see our edit of Elin’s best looks!
Images: Stockholm Street Style, Branch and Root, Disicouture, The Colour Stalker, Scent of Obsession, Collage Vintage, UK Vogue, Hidden Luxury, Street Peeper, Fashionolia
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